BLUECROSS ADVERTISING
BlueCross Advertising encompasses a range of endeavors, spanning from billboard and sponsorship signage projects to merchandise design and the creation of promotional materials for external advertising campaigns, among other initiatives.
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My Role : Lead Graphic Designer
Brand Identity
The development of the BlueCross logo has been driven by the inspired qualities of 'empathy and service.' This design unifies the name with a stylised cross, creating an impression that promotes the dignity, respect, choice, integrity, independence, and engagement exercised toward all residents, clients, and staff.
Colour Palette
Colour plays a critical role in the experience of the BlueCross visual identity. Bold, confident, and vibrant, the primary colour palette is a direct reflection of the organization's business offering and has been developed to complement the spirit of its core brand values.
Print ads and Marketing design
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Woodlands Golf Club
Heidelberg Golf Club
Dimensions:
Double Page full advert
210mm x 210mm (each)
Media Wall and Pull up banners
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Stretch fabric Media Wall
Dimensions: 3m x 2.2m
Premium pull-up banners
Dimensions: 2000mm x 850mm
Billboards and Signages
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Here's a peek at some of the billboards and sponsorship signage projects I've designed and executed at BlueCross. Additionally, my role involves generating and producing various promotional materials for external advertising purposes, such as bus stop advertisements, airport displays, retail panels, and more.
1. Static Billboard (portrait)
Location: Cnr Foundry and Anderson Ads, Sunshine
Dimensions: 65m x 4.55m
2. Wonthaggi Bowls Club Sponsorship Ad
Dimensions: 2440mm x 1220mm
3. Static Billboard (monthly placement)
Location: 268 Springvale Road, Springvale
Dimensions: 12.66mm x 3.35mm
4. Static Billboard (supersite)
Location: 1473 Sydney Rd, Campbellfield
Dimensions: 12.66mm x 3.35mm
