SPICE is an Indian restaurant located at Westsprings Central in Caroline Springs. By offering fresh, high-quality modern food with customizable menu options SPICE has distinguished itself from its competitors.
SPICE INDIAN RESTAURANT
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My Role : Lead Graphic Designer
Brand Identity
Restaurant owner Ricky Dhaliwal turned to Casper Studio for assistance in navigating a comprehensive rebranding initiative.The goal was to ensure that all touch-points were aligned with the quality of food and the dining experience provided at the restaurant.
The Spice logo features a bold yet simple type-driven design, complemented by a custom chili icon symbolizing the essential ingredient in Indian cuisine.
Colour Palette
The color scheme for 'SPICE' draws inspiration from Indian spices. Therefore, I opted to use a warm color palette to symbolize the diverse flavors of Indian cuisine.
Mural Design
Just as SPICE's cuisine represents a fresh take on traditional Indian dishes, the restaurant's environmental branding incorporates familiar Indian visuals and imparts a contemporary touch. By integrating simple yet enjoyable line drawings inspired by North India, the physical space achieves a clean, modern, and invitingly casual atmosphere.